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Colorado's
On-line Education Source
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an EcoBroker
On-line
designation classes for REALTORS
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additional items are available through the National Association of
REALTORS site. Click
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JCAR's
Recommended Reads
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Who
Moved My Cheese: An Amazing Way To Deal With Change In
Your Work And In Your Life |
| by:
Spencer Johnson |
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| Change
can be a blessing or a curse, depending on your perspective.
The message of Who Moved My Cheese? is that all can come
to see it as a blessing, if they understand the nature
of cheese and the role it plays in their lives. Who Moved
My Cheese? is a parable that takes place in a maze. Four
beings live in that maze: Sniff and Scurry are mice--nonanalytical
and nonjudgmental, they just want cheese and are willing
to do whatever it takes to get it. Hem and Haw are "littlepeople,"
mouse-size humans who have an entirely different relationship
with cheese. It's not just sustenance to them; it's their
self-image. Their lives and belief systems are built around
the cheese they've found. Most of us reading the story
will see the cheese as something related to our livelihoods--our
jobs, our career paths, the industries we work in--although
it can stand for anything, from health to relationships.
The point of the story is that we have to be alert to
changes in the cheese, and be prepared to go running off
in search of new sources of cheese when the cheese we
have runs out. |
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| The
Greatest Salesman in the World |
| by:
Og Mandino |
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| The
Greatest Salesman in the World is a tiny book, and it
is a treasure. First published in 1968, Og Mandino's classic
remains an invaluable guide to a philosophy of salesmanship.
Mandino's clear, simple writing style supports his purpose:
to make the principles of sales known to a wide audience.
A parable set in the time just prior to Christianity,
The Greatest Salesman in the World weaves mythology with
spirituality into a much needed message of inspiration
in this culture of self-promotion. Mandino believes that
to be a good salesperson, you must believe in yourself
and the work you are doing. It is a simple but profound
spiritual philosophy about how to succeed in the world's
marketplace, easily understood and easy to take to heart.
--Jodie Buller |
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| Millionaire
Real Estate Agent |
| by:
Gary Keller |
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After
reading this book three times through I'm struck with
one overriding sense, "OK, this guy gets it".
Can one book successfully sum up what's needed for a successful
real estate career.....yes.
I've been a real estate broker for 11 years and I've been
to and heard just about every major "real estate
trainer" out there: Wickman, Buffini, Stumpf, Kennedy,
Ferry, Knox, Droz, DeLuca, etc. What they all offer are
specifics of how they were successful realtors in their
time. Which is really helpful, but what sets this book
apart is that Keller looks at the challenge of treating
your real estate sales career like a business. There is
real wisdom here, not just about having a "successful"
real estate career, but life balance, and personal fulfillment
through our real estate business.
I
know a number of other agents who have read this book
and one thing I've heard a few times is "I wish
something like this was around when I got into the business",
which are exactly my thoughts. Keller has kind of a
tough love approach to spelling out exactly what is
involved in true mastery as a realtor producing at a
very high level. Another thing I find interesting is
that this book could be about any industry, any career.
The disciplines and business concepts he describes are
universal.
Keller
starts with the open questions of essentially "what
would it take for an agent to succeed at a really high
level, and let's use a million dollars as a kind of
random goal." He then builds with 1) finding the
motivation within to climb this mountain, 2) How to
earn a million, 3) how to net a million, 4) how to receive
a million in passive income (a true business owner),
and finally 5) how to put it all together with the key
of focus driving your business.
Keller
has a direct common sense outlook and writing style
which I found refreshing.
This
book applies to the new agent as well as a realtor who
is already producing at a high level.
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| Housing
for Niche Markets |
| Washington,
DC : Urban Land Institute, 2005. |
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| “Gain
a competitive edge by identifying new market niches and
designing and developing housing for them. This new book
explains how changing demographics, lifestyles, and preferences
are turning the old predictable housing models upside
down, and what it takes to attract these new market segments.
Case studies describe the success strategies that others
have used to develop housing for particular income, age,
and lifestyle niches. Illustrated in full color throughout."
(Urban Land Institute) |
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| The
Tao Gals' Guide to Real Estate |
| By
Bernadette Murphy and Michelle Huneven |
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“At
last, a readable, entertaining, and practical real estate
guide—the perfect companion for women intent on buying
a home.
Once a week, six women living in Los Angeles meet to read
from the Tao te Ching and reflect on their lives. One
subject arises over and over: the dream of owning a home.
One by one they take on the real estate market. They discover,
among themselves, great reservoirs of expertise and experience
that keep them sane—and laughing—along the way.
Now, the Tao Girls want to share that expertise and experience
with women who find themselves similarly confused, frustrated,
or disappointed.
The
Tao Girl’s Guide to Real Estate offers a way to
keep your head through it all, to eliminate that sense
of helplessness, overwhelming tension, and emotional
fatigue so often a part of finding a home. In telling
their lively and often amusing personal stories, the
Tao Girls also deliver a terrific dose of practical
advice for buying any house—from the smallest condo
to a suburban family dream house. " (Bloomsbury
Publishing)
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| The
Consultative Real Estate Agent |
| By
Kelle Sparta |
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“Better
relationships with clients mean more sales, referrals
. . . and money!
Most people buying or selling real estate do so while
experiencing major life transitions such as moving to
a new area for work-related reasons, resettling due to
financial considerations, or accommodating a growing family.
If you want to remain competitive as a real estate agent
or broker, you need to be one part entrepreneur, one part
negotiator, one part problem-solver, and one part counselor.
The Consultative Real Estate Agent shows how to develop
strong relationships, and focus on the real needs of your
clients. You’ll learn practical strategies to help
you:
Build
better rapport (and lose fewer clients).
Get more referrals (and spend less on marketing).
Close more sales by better understanding clients’
wants and needs.
The Consultative Real Estate Agent helps you deepen
your client relationships and make more money doing
it.” (American Management Association)
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Register
On-line
Registration Form
to fax
Upcoming
Classes
CRS
210: Building an Exceptional Customer Service Referral
Business
June 17
8:30am-5pm
14 CE
$250
NAR
Ethics Update
July 1
8am-12pm
4 CE
$35
Commission
Update
Version 1
July 1
1pm-5pm
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Short
Sales
July 9
1pm-3pm
2 CE
$15
GRI:
Sales Contracts
July 10
9am-4pm
6 CE
$80
Commission
Update
Version 2
August 1
8am-12pm
4 CE
$40
NAR
Ethics Update
August 1
1pm-5pm
4 CE
$40
Safety
Tip #11
Shield your computer from
e-mail viruses.
Computer viruses can impair and seriously damage your
computer. Viruses are often distributed via attachments
in e-mail spam. Never open an attachment from someone
you don't know, and, if you receive a strange or impersonal-sounding
message from a familiar address, check with that person
to make sure that they really sent it.
For
more information on the important topic of REALTOR®
safety, check out NAR's safety site at www.REALTOR.org/Safety
or view all 52 tips.
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